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#4: Gender GAP

Take a look at these GAP ads from 2016. These ads are similar in format; two children (white, blond, blue-eyed children) in a fairly nondescript room accompanied by fairly nondescript text. One is a boy and one is a girl. The boy is very hopefully and positively labelled "The Little Scholar," while the girl is appropriately referred to as "The Social Butterfly." Perfectly normal. Okay, hold on. Considered alone, each ad seems reasonable. It aims for a demographic and reaches it. Together, however, the fact that the boy is the smart, manly future genius and the girl is already supposed to be preoccupied with fashion and popularity is obviously problematic. "Hey, boys! You will all be smart, go to school, and contribute greatly to society! Girls, you just focus on looking good." This campaign subscribes to and perpetuates gender stereotypes, and makes me wonder if GAP's marketing department isn't entirely male. It's disappointing and dishea...

#3: Lists and Luddites

Happiness is a chemical reaction. That much is clear. It's harder to pin down what causes the chemical reaction in the first place. Everybody has a different list. Personally, I'm happiest when my homework is done and my medications are working. At the same time, I hesitate to call antidepressants a source of happiness. Generally they do nothing but make actual sources more effective. Key word: generally. Sometimes antidepressants work so well that they are the cause, and sometimes they don't work at all. I'm also unsure of whether to call "lack of stress" a source of happiness. It's certainly satisfying to have nothing to do. I just think that saying "lack of stress" is like saying "lack of depression" or "lack of a gaping wound in one's chest." Of course it's nice to not be stressed or depressed or bleeding to death, but does it make us happy? Maybe it does. Maybe our default state is happiness, but there is so...

#2: The Greatest Commercial of All Time

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This is the greatest commercial of all time. "Hi, Phil Swift here with Flex Seal!" I'm serious. No other commercial has embedded itself so thoroughly in our collective psyche - from my perspective as a young person on the internet, at least. It has inspired hundreds of parodies, thousands of posts, and hundreds of thousands of comments. Phil Swift, always excited and eternally grinning, is a veritable deity of internet memes. His immortal words, " That's a lot of damage! " (from a different Flex Seal commercial ), are arguably better known than the product itself. Phil Swift is the CEO and spokesman of Flex Seal Products, which produces the eponymous Flex Seal, the product Phil describes as "liquid rubber in a can!" Backed by optimistic electronic music, this two-minute 2015 infomercial features him fixing pots, sealing leaks, and trying and failing to destroy Flex Seal with a blowtorch and liquid nitrogen. To top it all off, Phil repl...

#1: Built Ford Tough

As a high school junior in Microsoft country, it's safe to say that I have constant exposure to media of all varieties.  I carry five ounces of iPhone in my pocket at all times and I carry five pounds of laptop in my backpack.  Except for my graph notebooks, everything I create I keep online or at least digitally.  I spend an hour every day browsing Reddit, reading newsletters, and writing ideas; my weekends consist almost exclusively of homework and online gaming.  I don't need to leave the house to spend time with my friends; I just need to start my laptop, and that's what I usually do.  You could easily argue that media are my life; take away my pencil and my keyboard, and I have no outlet for creativity. The aforementioned homework also takes place largely online.  In fact, you're reading a homework assignment right now. Recently, my class watched and analysed four television commercials, including two from Dove ( here  and here ), one from Gre...

"There's nothing here!"

That's what this page said before I posted this. There's nothing here! Nineteen light gray sans serif characters, existing only to proclaim: There's nothing here! Were those letters not something? Was that message nothing? There's nothing here! The volume rises. Even in death, the words live on: There's nothing here! There was nothing on this page. There is nothing on this page. There always will be nothing on this page. There's nothing here! Footprints in mud, ripples in water, gone forever, but imprinted always. These words are special, for to those who can read them, they are truth. There's nothing here.